Free Tools for SEO: Are They Worth It?

Search engine optimization or SEO refers to a collection of different strategies that aim to improve an online domain’s visibility on search engines like Bing, Google, and Yahoo. Since most consumers begin with these sites when looking for what they need online, ranking high in the search results for the targeted keywords can go a long way in attracting a higher volume of traffic and generating more conversions for a business. Therefore, it makes sense that SEO Dallas TX services are becoming more and more common among many entrepreneurial ventures especially for those in the Dallas area.

Like any other trade or field, addressing the SEO needs of a brand, enterprise, or individual requires tools. For many business owners, it’s always an exciting prospect to leverage free ones. This article will cover some of the pros and cons of opting for this approach and some of the most commonly used free SEO tools. Continue reading if you wish to learn more.

Using free tools for SEO

It’s not hard to see the appeal of using free tools for SEO. After all, it allows entrepreneurs to promote their businesses while keeping operational costs at a minimum. However, there’s a reason why they’re free, to begin with, and some may end up costing you more time in learning about the product and using it effectively. With that said, here are some limitations that some free SEO tools may have:

  • Usage. While free tools boast impressive features, many are usually limited to a specific number of uses every week or month. And if you’re looking for unlimited access, you’ll usually need to pay for it.
  • Development stage. Many tools have exciting and profound horizons powered by complex algorithms. However, while their breakthrough nature gives them the image of a powerful tool, they’re usually still in their infancy as far as their development stage is concerned and have many bugs that need to be addressed
  • Capability. Many free SEO tools may fulfill their intended purposes. However, their usability depth usually doesn’t extend far.

Best free SEO tools 

While paid tools usually offer a broader range of search engine optimization solutions, their free counterparts can also meet specific SEO needs. And in an effort to help those looking for the best free SEO tools, we’ve compiled several that can strengthen your online visibility and establish awareness for your brand online.

  • Keyword Generator

One of the most widely used free tools is Ahrefs Keyword Generator. With its innovative database that includes millions of queries, it provides users with detailed reports on keywords for the following:

  • Difficulty scores
  • Competitor metrics
  • Keyword metrics
  • Search engine popularity

Due to its ability to present people with in-depth analytics with keywords, it’s not surprising that the Keyword Generator continues to be one of the most popular SEO tools available. If you need a tool to conduct adequate keyword research, you can do no better than Keyword Generator.

  • AnswerThePublic 

This is a free SEO tool that collects the desired autocomplete data from queries made on search engines. Whenever users type in their questions on search engines, the tool collects the information. And with the query data, you can produce specific material on your online domain to guide and engage users.

  • Google Trends

If you need information on the popularity of keywords based on various locations, Google Trends may be the right tool for you. It allows users to assess the popularity of a particular keyword and how it changes over time to evaluate its effectiveness in targeting prospective clients.

Hire a reputable SEO agency

With all the tools available, SEO is a job that can be handled directly by the business itself. However, because of its complexity, it’s ill-advised to keep the work in-house, especially if the company lacks knowledge and experience on SEO. For this reason, you must hire a local professional SEO agency if you’re doing business in the area.


Free tools are an acceptable alternative when it comes to SEO. However, they do come with their fair share of limitations. But by choosing which software to use carefully, you’ll be able to elevate your SEO efforts and maximize their use.